Monday, June 24, 2024
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EMAGINE for Homes



Having a content strategy is strategic and a must have for telcos and broadband providers in today's competitive and converging market. Deploying a content offering fulfils multiple strategic and operational objectives for operators such as:
  • MARKET SHARE - grow market share on existing services with OTT bundling to attract new subscribers or to upgrade existing subscribers
  • REVENUE STREAM - increase revenue streams from content such as VOD, MOD, Games, etc.
  • BRANDING & IMAGE - to improve market branding and position by leveraging on new technologies such as OTT or IPTV
However, deploying a viable content offering is to meet the above objectives is complex, costly and marred with numerous challenges. Select-TV has through our partnerships with our customers, identified the key challenges:
  • CONTENT EXCLUSIVITY (CNN, ESPN, Discovery, etc).

incumbent DVB providers prevents ISP to provide premium content channels to consumers


DVB provider is significantly lower than IPTV causing IPTV providers to have a less competitive business model

  • VALUE OFFERING IPTV providers focus on delivering channels

no substantial market differentiation for consumers and requires fierce competition on pricing and premium tv channels


high dependency on monthly subscription mimicking traditional broadband and cable tv business models is not suitable for today’s market where consumers prefer a pay per use basis

EMAGINE Homes by Select-TV is specifically designed to address the above challenges and ensure a viable and sustainable content strategy for operators. EMAGINE Homes is more than just a technical solution but a comprehensive offering which includes platform, solution, services and content all packaged in a viable business model for operators.