Having a content strategy is strategic and a must have for telcos and broadband providers in today's competitive and converging market. Deploying a content offering fulfils multiple strategic and operational objectives for operators such as:
- MARKET SHARE - grow market share on existing services with OTT bundling to attract new subscribers or to upgrade existing subscribers
- REVENUE STREAM - increase revenue streams from content such as VOD, MOD, Games, etc.
- BRANDING & IMAGE - to improve market branding and position by leveraging on new technologies such as OTT or IPTV
However, deploying a viable content offering is to meet the above objectives is complex, costly and marred with numerous challenges. Select-TV has through our partnerships with our customers, identified the key challenges:
- CONTENT EXCLUSIVITY (CNN, ESPN, Discovery, etc).
incumbent DVB providers prevents ISP to provide premium content channels to consumers
- USER PENETRATION COST (USD60 for DVB vsUSD150 for IPTV)
DVB provider is significantly lower than IPTV causing IPTV providers to have a less competitive business model
- VALUE OFFERING IPTV providers focus on delivering channels
no substantial market differentiation for consumers and requires fierce competition on pricing and premium tv channels
- VIABLE BUSINESS MODEL
high dependency on monthly subscription mimicking traditional broadband and cable tv business models is not suitable for today’s market where consumers prefer a pay per use basis
EMAGINE Homes by Select-TV is specifically designed to address the above challenges and ensure a viable and sustainable content strategy for operators. EMAGINE Homes is more than just a technical solution but a comprehensive offering which includes platform, solution, services and content all packaged in a viable business model for operators.